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You searched for: "big data"

The results has been filter on Tags containing Segmentation Model.
ANA has found 3 results for you, in 185 ms. Currently showing results 1 to 3.
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Research papers

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

Research papers

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Alejandro Salgado-Montejo, Ana Maria Moreno, Rodrigo Salgado, Daniela Greiffenstein, Jorge Alvarado

November 11, 2018

Videos

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

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January

1947

May

2024

You searched for: "big data"

Research papers

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

Citation

Research papers

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Alejandro Salgado-Montejo, Ana Maria Moreno, Rodrigo Salgado, Daniela Greiffenstein, Jorge Alvarado

November 11, 2018

Citation

Videos

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ana Maria Moreno, Rodrigo Salgado

November 11, 2018

Citation